PINKO joins Fur Free Retailer program!

Italian luxury brand PINKO joined the Fur Free Retailer program after a long-standing commitment to fur-free fashion. PINKO's involvement in this initiative, led by the Fur Free Alliance - a network comprising prominent animal protection organizations active across Europe, the Far East, North America, and South Africa, with LAV representing Italy - reflects our ongoing commitment to sustainability and ethical fashion. Their journey began in 2016 when they made the conscientious decision to eliminate fur from their collections.

Source: Canva

Today, they reaffirm their dedication, in harmony with corporate values, by embracing this verified and endorsed choice, which has garnered support from all committed stakeholders. This prestigious new endeavor marks a significant chapter in their sustainability story, one that will undoubtedly continue to evolve. Their journey with PINKO Take Care, aimed at more ethical and sustainable fashion choices, consists of stages and moments that show how they've evolved and allow them to look back and see all the progress they've made so far.

Independently and in line with their corporate values, from Fall/Winter 2016 onwards, they decided to stop using all kinds of animal fur altogether in their collections, outerwear, and accessories.